Henkel Loyalty Platform for Suppliers
We have proven the importance of good planning and a well-organized data structure with Henkel’s project. Creating the app required more than just coding; there are many aspects to be considered in such big organizations.
Loyalty Program of Henkel Built for 18 Countries
Sales transactions and rewards of Henkel’s Vehicle Repair & Maintenance delegation was being managed by a large team on Excel files and SAP. As the World is becoming more and more digital, the urge to change started to show off. Designed by an enthusiastic high-level manager, GarajPro is a platform that partners and Henkel users can keep track of the sales performance, manage rewards, earn points, view products, create orders, get trained and watch live events all from a single place.
The Challenge
At the very beginning of the project, the Cool Team knew nothing about Henkel VRM’s sales processes. Plus, creating such an application required more than just coding. There were aspects that both teams must be aligned such as project acceptance criteria, legal requirements, technical requirements and even restrictions to face-to-face meetings. Cool Digital worked closely with legal, technical, sales and marketing teams to optimize the experience according to their expectations.
Our Partnership
When the Henkel team agreed with Cool Digital Solutions, they were assigned a team of developers and designers who embraced the project from the very beginning. The platform comes in both mobile and web platforms. By listening to every single detail from the project owners, Cool team soon became masters of the sales process within Henkel VRM Delegation. Both teams were aligned with the weekly meetings. Cool Digital’s team was not only at the development part, we participated in the legal processes and got aligned with the cloud architects and IT teams within Henkel. Cool Digital works like an insider of the company to create a good experience and generate new modules. Henkel’s sales team is now collecting feedback about the platform from partners all over the world. The big launch is planned for the beginning of 2023.
Project Management
Custom Software Development
Mobile Application Development
Maintenance
Before
The regional head was seeking a way to end the long mailing loops and gigabytes of excel files to keep up with the pace of the digital world. He jotted down every idea as a solution to particular problems, not knowing when they would start being used. The ideas and concepts made a document of almost 40 pages, but did not have any benchmarks. Totally unique, and ready to start from scratch!
After
9 Modules, 18 Countries, 800+ Partners
Henkel’s solution will be accessible to Henkel Sales Department and the members of VRM Partner Program. The app includes modules that will make life easier for both user types. Partners will be able to view & order products, join campaigns and live events, watch training sessions, learn new solutions and communicate with other partners to make the best use of Henkel products. On the other hand, sales teams can track the performance of partners and manage orders from the built-in management panel.
User Management Made Easy
Managing a giant like Henkel is the responsibility of a large team. Each team member has their unique responsibilities, just like the pieces of a jigsaw puzzle. The new app was created with regard to the access levels identified by Henkel. There are 6 different Henkel user levels and 6 partner levels with well-defined functionalities. Each user is able to manage the lower-level and all activity is logged in the database.
Security Comes First
The platform is accessible through the Two-Factor Authentication process only. Each customer data (name, e-mail address, phone number) is encrypted in the database. All users must give consent to the Terms & Conditions, as well as the data regulation agreements. We are constantly keeping track of the server status and making periodical back-ups to keep the system up and running at every condition.
Team
The team consists of a project manager, 3 developers (back-end, front-end, mobile), a UI/UX designer; all working on the project like sculptures making a masterpiece out of an unformed material.
Results
We have proven the importance of good planning and a well-organized data structure with Henkel’s project. Creating the app required more than just coding; there are many aspects to be considered in such big organizations. Our management processes comply with such necessities, so success is inevitable.
The application is planned to have 9 modules by the end of first year, where partners will be able to manage sales and get benefits every day.
Next step will be the creation of a loyalty program that will automatically allocate points according to the sales transactions. Partners can use the loyalty points to join special events, choose from unique rewards and order premium products.
With the right analysis tools being integrated to the app and detailed analysis of user feedback; the app is planned to reach 1000 weekly users and be expanded to other countries.
Let’s Form a Masterpiece from the block of ideas you have, like we did with Henkel
We offer you a team of genius people, for taking your project to the next level!
